10 patented systems · Science-based

Give taste to water.
Without adding anything.

WaterSense uses the science of smell to transform every sip into a full flavor experience — from any bottle, zero sugar, zero additives.

Get in touch See our innovations
FLAVOR'RING Olfactive Device · Patented
Olfactive Technology
$544B Bottled Water Market ·
+12% Flavored Water Growth ·
10 Patented Systems ·
68% Would drink more water if it tasted better ·
80% of taste comes through smell ·
Zero Sugar · Zero Additives ·
Works with any bottle ·
$544B Bottled Water Market ·
+12% Flavored Water Growth ·
10 Patented Systems ·
68% Would drink more water if it tasted better ·
80% of taste comes through smell ·
Zero Sugar · Zero Additives ·
Works with any bottle ·
// Science-based sensoriality

Your nose is your taste.

80% of what you perceive as taste actually comes through smell. This is the underleveraged scientific insight at the heart of WaterSense.

By diffusing a precisely calibrated aroma at the moment you drink, WaterSense triggers your olfactory system to generate a complete flavor experience — while your water stays pure, clean, and unaltered.

🧠
Studies in Anosmia & taste perception
Murphy et al. (2002) — Loss of smell = near-total loss of flavor perception
🔬
The role of retronasal olfaction
Small et al. (2004) — Flavor activates olfactory, not gustatory brain regions
⚗️
Integration of smell and taste (EEG)
University of Franche Comté, CNRS, Institut Agro & ITMO St. Petersburg (2022)
80%
of your sense of taste
comes through your nose
Based on anosmia studies & retronasal olfaction research
0+
Patents filed
across 5 device formats · worldwide coverage
// Our innovations

10 patented systems.
One simple idea.

10×
Device 01 — Flagship
Flavor'ring

A ventilated ring placed around the neck of any standard bottle. Rotate it to release precise aroma bursts through micro-ventilation. The automatic version uses gravity to open vents when you drink — no gesture needed. Fits any bottle. No production line changes required.

✓ Patented · ✓ B2B ready · ✓ Any bottle
Flavor'ring prototype on a Schweppes bottle
Prototype · Hover for color
Device 02
Flavor Cap'sule

Fixed inside the bottle cap, it releases an automatic aroma burst every time you open the bottle. Effortless, consistent, and water stays untouched.

✓ Auto-release on opening
Device 03 — 04
Integrated Cap'sule

Embedded directly in the bottle cap — as a consumer-replaceable module or factory-integrated by beverage brands. Zero interaction, zero process change.

✓ B2B integration
Device 05
Folding Flavor Tab

A hermetically sealed tab dropped into the bottle neck, unfolding to diffuse aroma above the water. Engineered to never obstruct flow and never be swallowed.

✓ Eco-friendly materials
Device 06+
Aromatic Paste & Pipeline

A gel formula applied inside caps via precision dispenser. Plus 4 additional formats in development — covering every segment and use case.

✓ 10 systems total · WIP
// A booming market

Why it makes scents.

68% of consumers say they would drink more water if it tasted better.
Opinion Way survey, 2024

$544B
+7% CAGR
Bottled Water
Projected market size by 2031, fueled by global hydration & wellness awareness.
$30B
+12% / year
Flavored Water
Booming segment as consumers seek healthier soda alternatives — no sugar, full taste.
2L
WHO daily target
Daily Hydration
Most people fall short. WaterSense makes drinking water genuinely desirable.
// Competitive edge

air up® proved the concept.
We removed every barrier.

air up® showed consumers love taste-through-scent. WaterSense makes it universal, affordable, and B2B-ready.

WaterSense
Universal · Affordable · Scalable
✓
Works with any bottle
✓
No proprietary bottle
✓
No straw or mouthpiece
✓
B2B integration ready
✓
10 patented form factors
✓
Mass market price point
✓
Zero water additives
air up®
Olfaction 1.0 — Niche
✗
Proprietary bottle required (€40)
✗
Bottle not universal
✗
Special scented straw
✗
No B2B integration path
✗
Single form factor
✗
High entry cost
✓
Zero water additives
// Who is WaterSense for?

For anyone who drinks water.

01
🧑
Adults seeking better hydration

People who know they should drink 2L/day but find plain water boring. WaterSense makes it genuinely enjoyable — every single sip.

02
👨‍👧
Parents & kids

Parents want healthy drinks. Kids want fun ones. WaterSense is exciting enough for children, clean enough for parents to feel good about it.

03
🩺
Dietary & health constraints

Diabetes, weight goals, sugar elimination — WaterSense delivers the pleasure of a flavored drink with absolutely zero metabolic impact.

// Flavor range

Endless flavor possibilities.

🍓 Raspberry
🫐 Blueberry
🍋 Lemon
🌸 Cherry Blossom
🍑 White Peach
🥭 Mango
🌿 Mint
🍈 Pink Grapefruit
🌺 Hibiscus
🫙 Passion Fruit
🍃 Green Tea
🍊 Tangerine
🍓 Raspberry
🫐 Blueberry
🍋 Lemon
🌸 Cherry Blossom
🍑 White Peach
🥭 Mango
🌿 Mint
🍈 Pink Grapefruit
🌺 Hibiscus
🫙 Passion Fruit
🍃 Green Tea
🍊 Tangerine
// The team

Built by industry veterans.

🔬
Pier Paolo Monticone
Chief Innovation Officer

PhD, MBA, PMP, PSPO II. 15+ years leading R&D programs. Thought leader in AI-driven innovation with 100+ patents.

📢
Michael Aïdan
Chief Marketing Officer

ESCP MBA. 35+ years at Pepsico, Danone (Evian), LVMH (Hennessy), EPI (Piper & Charles Heidsieck). Business Angel & Board Member.

⚙️
Riccardo Riva R.
PMO

MSc Electronic Engineering, MBA. 25+ years in product development at Honeywell and Philip Morris International.

🧪
Flavio Bianco
Project Leader — Technology

MSc Materials Science & Engineering, EPFL (minor in Mechanical Engineering). R&D Project Manager intern at Rolex. Research on Freeze Desalination at the University of Hawaii at Manoa.

📊
Octave Hedarchet
Finance

Dual degree HEC Paris & ENSAE Paris — Management and Quantitative Finance. Strategic Consultant at HEC IMPULSE. M&A Analyst at ALTIOS International (DCF, deal modeling, cross-border transactions).

💡
Christine Pereno
Founder & Marketing

Master in Marketing, Paris-Dauphine. Co-founder of WaterSense IP. 13+ years as Innovation Consultant. Former Director of Circulation at Prisma Media. Focused on health-conscious innovation in food & beverage.

// Strategic dialogue

Ready to make
scents together?

WaterSense is seeking an acquirer and strategic partners in the beverage industry. Prototypes available. All shareholders fully aligned on the sale process.

All conversations under NDA. Full deck available on request.