// Science-based sensoriality
Your nose is your taste.
80% of what you perceive as taste actually comes through smell. This is the underleveraged scientific insight at the heart of WaterSense.
By diffusing a precisely calibrated aroma at the moment you drink, WaterSense triggers your olfactory system to generate a complete flavor experience — while your water stays pure, clean, and unaltered.
Studies in Anosmia & taste perception
Murphy et al. (2002) — Loss of smell = near-total loss of flavor perception
The role of retronasal olfaction
Small et al. (2004) — Flavor activates olfactory, not gustatory brain regions
Integration of smell and taste (EEG)
University of Franche Comté, CNRS, Institut Agro & ITMO St. Petersburg (2022)
80%
of your sense of taste
comes through your nose
comes through your nose
Based on anosmia studies & retronasal olfaction research
Patent filing — Flavor'ring mechanical system
