10 patented systems — Science-based sensoriality

WaterSense

The future of water reimagined.

Give taste to water without any addition — no sugar, no colorants, no proprietary bottle. From any bottle, through the science of smell.

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80%
of your sense of taste
comes through your nose

A strongly underleveraged scientific insight: olfaction drives the overwhelming majority of flavor perception. This is the core of the WaterSense innovation.

By diffusing a scent at the moment of consumption, WaterSense modifies the perceived taste of water — with zero additives, zero sugar, zero colorants. The water stays pure. Your brain does the rest.

Studies in Anosmia & taste perception
Murphy et al. (2002) — People with anosmia struggle to identify food beyond basic tastes
The role of retronasal olfaction
Small et al. (2004) — Flavor perception primarily activates olfactory regions of the brain
Integration of smell and taste (EEG)
University of Franche Comté, CNRS, Institut Agro & ITMO St. Petersburg (2022)
The Forgotten Sense
Prof. Jonas Olofsson — Stockholm University, Sensory Cognitive Interaction Lab

Why it makes scents

68% of consumers claim they would drink more water if it tasted better. Opinion Way survey 2024

$544B
+7% CAGR
Bottled Water
Global market projected to reach $544B by 2031, driven by wellness trends and hydration awareness.
$30B
+12% / year
Flavored Water
Booming segment driven by consumer demand for healthier soda alternatives — zero sugar, full taste.
2L
WHO recommendation
Daily Water Intake
Most people fall short. WaterSense makes drinking water genuinely appealing — closing the hydration gap.

Designed to flavor beverages through smell

Each system is independently patented, covering the full breadth of formats — from B2B bottle integration to direct-to-consumer products.

Device 02
🫧
Flavor Cap'sule

A small flavoring capsule fixed inside the bottle cap. When the cap is opened, it releases an aroma burst into the air inside the bottle — automatic, effortless, every sip.

✓ Patented  ·  Auto-release
Device 03 — 04
🔩
Integrated Cap'sule

Embedded module within the bottle cap — available as a consumer-swappable version or factory-integrated by beverage brands. Zero interaction required, no modification of industrial production lines.

✓ Patented  ·  B2B integration
Device 05
📄
Folding Flavor Tab

A hermetically sealed tab inserted through the bottle neck, unfolding to release aroma into the airspace above the water. Engineered to never obstruct water flow and never be swallowed.

✓ Patented  ·  Eco-friendly
Device 06+
⚗️
Aromatic Paste & more

A gel-like formula applied inside bottle caps via a precision dispenser. Plus 4 additional patented formats in development — each addressing specific market segments and use cases.

✓ 10 systems total  ·  Pipeline WIP

More universal. More scalable.

air up® proved consumer appetite for taste-through-scent. WaterSense removes every barrier that made it a niche proposition.

Feature
WaterSense
air up®
Works with any bottle
No proprietary bottle required
No special straw or mouthpiece
B2B integration (no process change)
Zero additives in water
Multiple patented form factors
✓ ×10
Mass market scalability
Niche
Affordable price point
€40 bottle

Built for everyone

01
🧑
Adults seeking better hydration

People who know they should drink more water but find plain water boring. WaterSense makes reaching 2L/day genuinely enjoyable — with real flavor, zero compromise.

02
👨‍👧
Parents & kids

Parents want healthier drinks for their kids. Kids want fun, flavorful drinks. WaterSense satisfies both — exciting enough for children, clean enough for parents.

03
🩺
Dietary constraints

People with diabetes, weight goals or sugar restrictions who need to eliminate sweet drinks — without sacrificing the pleasure of a flavored beverage.

Endless flavour possibilities

🍓 Raspberry
🫐 Blueberry
🍋 Lemon
🌸 Cherry Blossom
🍑 White Peach
🥭 Mango
🌿 Mint
🍈 Pink Grapefruit
🌺 Hibiscus
🫙 Passion Fruit
🍃 Green Tea
🍊 Tangerine
🍓 Raspberry
🫐 Blueberry
🍋 Lemon
🌸 Cherry Blossom
🍑 White Peach
🥭 Mango
🌿 Mint
🍈 Pink Grapefruit
🌺 Hibiscus
🫙 Passion Fruit
🍃 Green Tea
🍊 Tangerine

World-class expertise

🛡️
Stephane Hedarchet
Chief IP Officer & Project Leader

Dual-qualified IP litigator & patent attorney. 25+ years in IP strategy across international environments, regulated industries and multiple market cycles.

🔬
Pier Paolo Monticone
Chief Innovation Officer

PhD, MBA, PMP, PSPO II. 15+ years leading innovation and R&D. Recognized thought leader in AI-driven innovation with 100+ patents to his name.

📢
Michael Aïdan
Chief Marketing Officer

ESCP MBA. 35+ years in senior marketing roles at Pepsico, Danone (Evian), LVMH (Hennessy), EPI (Piper & Charles Heidsieck) and tech startups DXO & Alpange. Business Angel & Board Member.

⚙️
Riccardo Riva R.
PMO

MSc Electronic Engineering, MBA. 25+ years in product development, project management and technology innovation at Honeywell and Philip Morris International.

// Strategic dialogue

Ready to make
scents together?

WaterSense is seeking an acquirer and strategic partners. Prototypes available. Initial positive feedback from industry leaders. All shareholders fully aligned.

All conversations under NDA. Full deck available upon request.